Roundup · 2 tools · Updated
The best MCPs for Google Ads and Meta ads
Both major ad platforms now publish official MCP servers, and they take opposite approaches. Google’s documented tools only read. Meta’s can create and edit campaigns, which is useful and deserves guardrails.
Disclosure: the publisher of this site has commercial relationships with some of the companies whose products we rank. Read our full disclosure.
Our picks
Rank 1.Best for managing Facebook and Instagram ads
Meta Ads MCP
Meta · Vendor-maintained
Hosted, Meta Business sign-in, reporting plus campaign and catalog management, with admin rules to govern what agents may change.
- Reads data
- Yes
- Makes changes
- Yes
- Runs
- Hosted
- Cost
- Free
Rank 2.Best for Google Ads reporting
Google Ads MCP
Google · Vendor-maintained
Google’s own server for querying accounts with the Ads API. Read-only, local install.
- Reads data
- Yes
- Makes changes
- No
- Runs
- Runs on your computer
- Cost
- Free
Side by side
| Tool | Main use | Setup | Pricing model | Reads data | Makes changes |
|---|---|---|---|---|---|
| Google Ads MCPGoogle | Main useGoogle Ads reporting | SetupInstall locally with credentials | PricingFree | Reads dataYes (reads data) | Makes changesNo (makes changes) |
| Meta Ads MCPMeta | Main useMeta ads reporting and campaign management | SetupPaste a URL and sign in | PricingFree | Reads dataYes (reads data) | Makes changesYes (makes changes) |
Each row is drawn from the maker’s documentation, linked on the tool’s profile. “Unconfirmed” means the sources we reviewed don’t settle it. “Limited” is explained on the profile. Evidence standards
How to choose
Treat write access like a budget
An assistant that can edit campaigns can change spend. Use platform rules, start in read-only workflows and keep your assistant’s confirmation prompts on.
Expect Google setup to take longer
Google Ads API access needs a Cloud project, credentials and possibly a developer token approved for production accounts.